Get startedEverybody’s using AI wrong.
And only you can save us.
This really happened.
Message ChatGPT (...with the most basic of vague instructions)
I’m giving a talk at a marketing conference about how to use ChatGPT for content marketing and marketing messaging. I need a short descriptive blurb for the session AND THEN I’M GOING TO JUST COPY AND PASTE WHATEVER YOU GIVE ME.
In a world where the quill is mightier than the sword, AI emerges as the ultimate wordsmith for small businesses. Picture a realm where creativity flows as endlessly as a river, with AI at the helm, weaving words into a tapestry that captures the essence of your brand. This digital artisan crafts content with the precision of a poet and the insight of a marketer, transforming ideas into engaging narratives that resonate with audiences far and wide. For small businesses, AI is not just a tool but a tireless ally, ensuring that every message is not only seen but felt, turning casual browsers into loyal customers. In the bustling marketplace of the digital age, AI writing is the beacon that guides businesses towards the shore of success, illuminating the path with the brilliance of crafted language.
Make it stop!
As Generative AI tools become part of our everyday workflows, we’re seeing how, on its own, AI is a pretty bad writer. It’s overly effusive, reliant on flowery adverbs, mixes metaphors (oh how it loves metaphors) and wouldn’t understand pacing if its participle were dangling in front of it. As more and more people are just pasting straight out of ChatGPT, Copilot or Gemini, we’re being subjected to awful, ineffective emails, marketing blurbs, blogs and cringe content.
If you haven’t noticed these issues, your customers almost certainly have. Learning some of AI’s telltale writer quirks – and how to avoid them – is a crucial new skill at any level in business. “Well that was obviously AI” is not the impression you want people have to have after reading your newsletter or LinkedIn post.
AI Cringe Cure is a fast-paced, fun and easy workshop that you and your team need to more effectively use AI in your marketing, messaging, and general business communications. In about an hour, this hands-on, how-to session will empower and teach you to:
- Audience Insight: Understand the common pitfalls of AI-generated content and how to captivate an audience that’s weary of the same AI flaws. Learn to stand out, or at least not fall in.
- Understand when AI is most valuable as a creator, and when it’s most effective as your collaborator
- Prompt Mastery: Know specific instructions that can quickly and reliably improve AI’s responses
- How to use the AI Writing Clarity Kit to get better articles, posts, emails, product descriptions and more nearly instantly.
- Partnership Perspective: Shift your view of AI to your “70 Percent Partner” rather than your co-writer. You’ll learn principles to use in all aspects of AI and communications.
By the end of our Zoom session you’ll be better, faster and smarter at using AI to help you get higher quality, more impactful content. Having conquered AI cringe, you’ll save time, streamline your processes and create new opportunities with AI for writing sales emails, social media posts, invitations and updates, newsletters and much more.
Plus
You’ll get the AI Writing Clarity Kit
In 3 super simple, show-you-how, copy-and-paste steps you’ll eliminate AI’s worst offenders and come away with copy that’s clean, clear and compelling.
AI Cringe Cure is perfect for teams of any size, easy to fit into your existing meetings or schedules, actionable and practical, and flexible to focus on your priorities. Let’s talk about how it can help you. Your business, your customers, and the internet are counting on you.